Bartering Service

So I’m a firm believer in bartering services. As an IT guy, I do a lot of work for friends and family. I do everything from setting up a new PC on a home network to installing software on my dad’s old computer.  I don’t get a whole lot in return, except a warm meal and a hearty thank you.

So when a guy comes around who wants me to help him out and has something to give me in return, I love it.  I met this web guy in Fairfax, VA the other day when I was in town for the Presidential Inauguration. He’s an SEO consultant and a web designer.  He runs the Scott McKellam Agency but has gotten his clients some big results.

Anyway, we decided to work together on a few projects.  He’s going to help me with my website and getting more business.  I’m going to help him build a server network so he can start selling hosting services.

It’s not going to cost either one of us an extra dime.  Just the time we’ll put it.  But in the end it’s always better to get stuff for free!

The other thing I was able to barter out was with a new restaurant in town. I’m setting up their Network and their POS system and I’m going to be able to eat there for free for the first year! I won’t be able to eat more than once a week but that’s still pretty good if you ask me. I love Italian food and this little place is going to be amazing ! I haven’t found out yet if wine will be part of the deal or not. LOL.

One final thought, after I met Scott, the SEO consultant, I went to the inauguration and was really unimpressed with everything. The next day I got up and went to the huge March and really found myself in my element. The people were great, the message was great, and I met some wonderful new friends.

Tech and Service Industries

Have you ever used the Ride share service Lyft? They are sort of like a taxi except the drivers are all real people they don’t cost nearly as much and you get twice the service as a taxi. You are riding in someone’s personal car so they are clean. And the drivers are predominantly polite and cheerful.

The whole business model is set up so that the driver must deliver a high level experience in order to be successful. The writer then, benefits by getting a cheaper ride and a better experience.

These drivers live and die by the five star rating system. Without that five star rating , they are jeopardizing their driving future. They will do almost anything to make sure that each and every trip is pleasant and each customer is happy.

It’s an interesting business model when applied to a tech company. Think of your sales people as Lyft drivers who work with passengers…or your customers…all the time. Your advertising and marketing materials are like the car, in that they are quote right place at the right time and they are the delivery system.

These things matter a ton to customers, so why is it that we still don’t seem to know how to empower salespeople to drive behavior at the moment of engagement. We use customer surveys. But they are just not the same as the immediate feedback that Lyft uses to drive customer satisfaction.